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Why Transport Needs Gender Equality and How to Inspire Women Into the Sector
A number of sector institutes and associations have created specific campaigns to encourage women to pursue a career in logistics and transport, as well as supporting businesses in attracting and retaining female employees. Women in Transport is a leading not-for-profit that offers training and mentoring for women already in, or looking to enter, the transport industry.
Create an inclusive environment
Changing a workplace culture doesn't happen overnight. But creating an inclusive environment is critical to reassuring women that your organisation will be a safe place for them. Promoting more women internally and ensuring women are represented at board level will also send a message that your business values female employees as much as male workers.
Promote your female role models
What better way to show aspiring women that your organisation is a good place for them to start or continue a career than to spotlight the women who are already successful in your business? You can push out content and feature these employees on your website. By making these successful women the face of your organisation, you'll help dispel the idea that haulage and transport is a boy's club.
Involve women in decision-making
If you have women in senior positions in your business, it's critical to involve them in decisions regarding training and recruitment. They'll be able to offer a perspective that you simply won't get from men who are well-established in the sector.
Your female employees, at any seniority, understand what it's like to be a woman in the sector. As we've seen, some businesses are plagued with outdated, sexist cultures, so they'll be able to offer insights into what it's really like. If you're not aware of a cultural problem, they can highlight it.