Bulldog Mobile Billboards Helps El Pollo Loco Advertise Its $5 Monday Deals with 2 Billboard Trucks
Bulldog Mobile Billboards created two mobile billboard trucks featuring two oversized, 10′ x 20′ side panels and pictures of El Pollo Loco's mouth watering fire-grilled chicken.
I mean who could resist two oversized pictures of mouth watering fire-grilled chicken when you're out getting lunch?
This is the sixth time El Pollo Loco has worked with Bulldog Mobile Billboards to create a mobile billboard campaign. To help with their marketing endeavours Bulldog Mobile Billboards created two mobile billboard trucks featuring two oversized, 10′ x 20′ side panels.
They started working with Bulldog Mobile Billboards way back in 2017 when they were just opening up in Bedford and Allen, Texas. Although their fairly new restaurants in the great state of Texas, El Pollo Loco's history spans long before that.
El Pollo Loco has been around since the 80s in the United States starting out in Los Angeles, California and eventually branching out to Arizona, Nevada, Texas, and Utah.
Back in 2017, when El Pollo Loco first started working with Bulldog Mobile Billboards they needed to create buzz for their latest restaurant openings. What better way to get the message across each city than two oversized billboard trucks?
For a total of 50 driving days, Bulldog Mobile Billboards had up to three trucks per market featuring three sides of graphics per truck showing off their delicious Mexican plates, burritos, and taco bowl salads.
Even though El Pollo Loco had 50 total driving days with the trucks they managed to reach the entire town in just 25 days! This led to more shared impressions on their overall audience, so by the end of the campaign everyone in each town knew there was a new restaurant.
Since then it's been a great ride with El Pollo Loco! Now, in 2021, they're on their sixth mobile advertising campaign! After doing a mobile billboard advertising campaign for a sixth time you can be sure they're getting repeat and referral business.
"On numerous occasions, we have been hired to conduct Billboard Truck campaigns in several markets simultaneously. It is an efficient way to launch a new product or support a national advertising campaign." - Rod Collins
To see how Bulldog Mobile Billboards can generate more customers to your business visit https://bulldogbillboards.com/
Phone: (214) 724-2729