Newly Launched Plant-Based Skincare Line Addresses the Effects of COVID-19 on the Skin
By: Natural Radiant Life
The NRL product line includes anti-aging, cleansing, moisturizing, treatment and body products for people seeking skincare regimens derived from the earth's healing properties. Healing was important and prior to launching, the partners invested in marketing research, which revealed a growing number of consumers would need more nature-based skincare and body care products to provide relief during the ever-increasing global crisis.
"Our greater purpose was "pandemic sparked" as a result of the constant wearing of masks, gloves, shields, and washing and sanitizing hands," LaKesha Gage-Woodard, chief marketing officer said. "Those precautionary practices have and continue to contribute to more facial breakouts, skin dryness, moisture-starvation and cracked skin than ever before. NRL products uniquely solve these challenges and meet the needs of consumers battling oiliness, uneven skin tone and texture, as well as hyperpigmentation."
NRL products impact people's health and beauty, with all skin types and tones, from the outside in. The clean, pure and easily absorbed formulations promote a good feeling by knowing what you're putting on your skin is being absorbed into your bloodstream. People understand the importance of fresh fruits and vegetables as part of a regular, healthy diet. NRL products allow you to now have these same fruits and vegetables as a core part of your skincare regimen.
"Each one of our products starts with whole foods as active ingredients, and that allows us to develop skincare solutions that work," Rhonda Daniels, chief executive officer, said. "Our winning formulations have our customers raving!
Daniels, Gage-Woodard and Fields somehow knew majoring in business and communications would help them build successful careers; however, they never realized their lives would form amazing synergies and a life-long friendship that would result in entrepreneurship.
ABOUT Natural Radiant Life
Natural Radiant Life (NRL) is a direct-to-consumer skincare and lifestyle company. Established in 2020, NRL engages in producing, selling, and distributing clean, plant-based, vegan, and organic skin and body-care products in the United States and Canada. NRL is different and has a focused goal to enrich the lives of all people by providing skincare products that work by slowing down the visible signs of aging and working as catalysts to support beautiful, radiant skin and an enriched lifestyle. When the mind, body, spirit, and skin are aligned, you glow from the inside out. Each product begins with 100 percent whole foods, the highest-quality raw ingredients, and carries the Leaping Bunny, cruelty-free seal. Visit https://naturalradiantlife.com for more information and to purchase products.
ABOUT the Founders
Rhonda Daniels, LaKesha Gage-Woodard, and Sherry D. Fields met in a New York hotel as Historically Black College students and fellow Jackie Robinson Foundation Scholars 30 years ago. They never imagined they would be business partners one day; let alone for a natural skincare line, they would create themselves. Before these ladies launched their partnership, they were former corporate MBAs generating millions in revenue for other companies. Eventually, they each found themselves either unemployed, underemployed, and just tired of not having their own. This dynamic trio empowered themselves and launched Natural Radiant Life (NRL), a direct-to-consumer skincare line created by Black Girl Magic.
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