- April 1, 2021
-- The Ascott Limited's (Ascott) loyalty programme, Ascott Star Rewards (ASR) is celebrating its second anniversary with its 'Celebrate The Little Joys (https://www.the-
' campaign, offering double bonus points and complimentary tier upgrades to reward and thank its members.
Since the launch of ASR in 2019, its membership has grown over 400%. ASR members continue to find value with Ascott as they contribute about 90% of Ascott's direct bookings online and over 60% of ASR members are repeat guests. ASR members also spend 36% more with Ascott compared to non-members. Since the launch of the 'Discover ASR' mobile app in October 2020 to provide members with greater conveniences and flexibility, it has received 130,000 downloads. To date, over 1.3 million fans and followers of ASR connect and engage across the 'Discover ASR' social channels on Facebook, Instagram, Twitter and YouTube.
To thank ASR members for their continued support, ASR members can take advantage of ASR's anniversary deals as they prepare to rediscover the joys of travel. The celebratory promotion is on from 1-30 April 2021.
For full press release: http://bit.ly/ASRTurns2