New start: Ceresana study on the world market for paints and coatings in the automotive industry
The automotive industry is one of the biggest consumers of coatings. Ceresana has examined how the global market for automotive paints and coatings is recovering from the Corona crisis.
Number of Car Registrations is Increasing Again
The global sales of new cars had already reached its peak in 2017 with more than 70 million units. Since then, i. a. the declining momentum in the emerging markets, especially the BRIC countries, has led to a drop in passenger car sales. The spread of Covid-19 caused a dramatic decline in the last year, with the number of new registrations decreasing by around 15% worldwide. However, a large part of the decline occurred in the first half of 2020. A recovery started already in the second half of the year, albeit to varying degrees depending on the country.
More Refinish Coatings, Fewer OEM Coatings
The financial losses suffered by many households as a result of the crisis will probably continue to have an effect for several years and will influence consumer behavior: Used cars gain in importance wherever new cars are unaffordable. Ceresana has conducted a detailed analysis of the demand for individual coating layers, areas of application, technologies, and product types. The market researchers expect coatings in the refinish segment to gain several percentage points of market share over OEM coatings in the course of 2021 or 2022.
Large Quantities of Basecoats
High demands are placed on the quality and properties of automotive coatings. Full, partial, and individual part coatings are applied in the event of damage, for used cars, and for special new car coatings at the factory or dealership. The coating process can be divided into the following steps: cathodic dip coating, underbody protection and application of primer surfacer, basecoat, and clearcoat. The analysts at Ceresana expect the market for basecoats to reach a level of around 1.4 million tonnes in 2030.