eCom Scotland's Experience-based Tips to Promote eLearning Internally
By: Bob Little PR
Thanks to guidance from eCom, its clients report that their employees' take-up, and on-going access, of the eLearning materials available to them is consistently encouragingly high. eCom's clients come from 13 sectors including the automotive, construction, nuclear, oil and gas, as well as pharmaceutical, professional services, government and healthcare.
Allan Maclean, eCom's Marketing Manager, believes that promoting your learning materials to their potential users is a vital part of ensuring these materials are effective. An experienced marketer working in the corporate eLearning field, Allan's five positive tips for promoting eLearning materials internally are:
1. Acknowledge achievement. "Showcase learners' achievements by incorporating a certificate or a digital badge once a learner finishes the course – to give them an instant reward and a tangible 'something' to show they've done it"," said Allan.
2. Run a campaign. Inexpensive things to raise awareness include making use of email, issuing newsletters and organising an 'open house' – virtually, if necessary - where people can drop in to find out more information about the learning materials available to them.
3. Organise a promotional event. Have a presentation – virtually, if necessary - featuring important people in your organisation, such someone from the C-suite, senior operations manager or team leader.
4. Collect feedback and testimonials. In Allan's view, "Listen to your audience and ask for feedback. It'll help you improve on future learning content and presentation, adapt current resources and improve the overall learning experience.
5. Be constant, consistent – and persistent. "The whole exercise is a long-distance race," stressed Allan. "Continue reminding your audience why they should, or need to, complete the learning."
Allan also recommends avoiding:
1. Text-heavy promotional material. You're producing information to help build excitement about the learning materials - not an instruction manual. Allan explained, "Consider creative ways to showcase information about the learning materials. Stress the two – or, at most, three - key messages."
2. Changing your branding. People need and want trust. Allan explained, "You can make your eLearning 'different' but, if things are off-brand, you could run into problems."
3. Going PowerPoint crazy. Allan advised, "You want your learners to understand why they should be doing the course and feel motivated to begin, so avoid a PowerPoint presentation, with screenshot after screenshot of the course."
4. Forgetting to track progress.
For further advice and guidance on this and other elements of digital learning, contact Allan Maclean at: allan.maclean@