Greater Charlotte Hospitality and Tourism Alliance (HTA) Launches New Website and Member Portal

CHARLOTTE, N.C. - March 29, 2021 - PRLog -- The Greater Charlotte Hospitality and Tourism Alliance (Charlotte HTA) (https://www.charlottehta.com/) is a full-time membership association representing a variety of different businesses in the Greater Charlotte area, they have proudly become known as a major economic development driver for our region and one of the most effective business organizations in the Carolinas. Since 1994, their mission and specific priorities have been simply focused on leading initiatives that are essential in maximizing the bottom lines of all HTA members' businesses.

Over the past year they have worked closely with their members to try to reduce the negative impact experienced from the pandemic. With the mission to "help its members grow their business," the HTA has had to think outside of the box. In response, they built a new website for easier communication with and between members. They have put on several Golf Tournaments throughout the last year. As restrictions on public gatherings ease, the organization looks to safely bring back more in-person events for its members.

WIMS Consulting (https://www.wims-consulting.com/) was engaged to develop the new website and platform for Charlotte HTA. The website contains additional information on Charlotte and the city's future plans for years to come. Members receive exclusive access to these plans, deals, and discounts. Plus, registration for events and other member related engagements has been streamlined significantly. Resources for the ongoing fight against COVID-19 are also available. Phase 1 has already launched, while phase 2 is currently under development.

About Greater Charlotte HTA

The Greater Charlotte Hospitality & Tourism Alliance (HTA) (https://www.charlottehta.com/) has been the premier voice of our region's hospitality and tourism industry since it was established by the leaders of the industry in 1994.

They are proud to have been a major part of developing the Charlotte Convention Center, Spectrum Arena, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, the Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, the development of the $42M Matthews Regional Sportsplex, the renovation of Mecklenburg County's Aquatic Center, the Carolina Panthers' (Bank of America) stadium upgrade, the planned $35 million renovation of Memorial Stadium and many other initiatives which have made the Charlotte region a great travel, event, and convention destination.

About WIMS Consulting

WIMS Consulting (https://www.wims-consulting.com) is a full-service marketing and sales consulting agency based in Charlotte, North Carolina. The firm serves clients on a single project basis or as a supplemental external marketing department. Services include website and mobile development, CRM implementation, project management, business development and lead generation, social media management, content creation, and all functions related to marketing strategy.