A Hundred Museum Artwork Images Enrich Passengers' Journeys through "Art for Everyone @HKMoA"

 
March 25, 2021 - PRLog -- Passengers can now appreciate valuable artwork images from the collection of the Hong Kong Museum of Art (HKMoA) during their MTR journeys. Starting from today (25 March 2021), commuters will find large-scale images featuring a hundred artworks from the HKMoA, including masterpieces from renowned artists Mr Huang Yongyu, Mr Wu Guanzhong and Mr Zao Wou-ki in the concourse or platform of all MTR heavy rail stations. This collaboration between MTR and the Friends of HKMoA is part of a Hong Kong-wide campaign entitled "Art for Everyone @HKMoA" that showcases this exquisite art collection across all 18 districts with the objective of sparking citizens' curiosity and promoting art appreciation.

"These sophisticated artwork images from the HKMoA collection across our network enrich passengers' minds in an unconventional way," said Mr Andrew Mead, Chief Architect (ARBUK) of MTR Corporation. "Through our 'Art in MTR' programme, we aim to promote art appreciation by integrating artworks in different formats into our customers' daily life. We are glad to collaborate with Friends of HKMoA to place a unique artwork in every station for the passengers to appreciate in their MTR journeys."

Ten of the hundred artworks have incorporated an Augmented Reality (AR) function for passengers to experience unconventional and vivid art journeys through the designated "Art for Everyone @HKMoA" smartphone app. Passengers can check them out in MTR Hong Kong,  Kai Tak, Kwai Fong, Lai King, Ngau Tau Kok, Sunny Bay, Tai Po Market, Tai Wo, Tung Chung and Whampoa stations. For more details of the campaign, please click www.artforeveryone.hk.
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