Kritter helps eCommerce & retail players get their own Amazon-like Demand Side Platform
Kritter offers ad trading technology that -
With over eight years in the industry, Kritter has developed the best in class Ad Trading Stack, which helps more than 50 enterprises around 12 countries create their ad trading platforms, DSPs, ad networks, and exchanges. The company's clientele for commerce advertising solutions includes leading retailers and one of India's top three payment apps.
Retailer media network is slowly becoming the go-to destination for digital advertisers because of two primary reasons -
"All major eCommerce marketplaces and e-retailers like Amazon, Flipkart, eBay, Target, Rakuten, Walmart among others are already reaping the benefits of inhouse adtech infrastructure that they have been investing in since the last few years. It's now imminent that the other big, mid-size, and even small players join the bandwagon since that's where advertisers' money is going to be in the future", says Rohan Rai, one of the co-founders, Kritter, and an industry veteran of over 15 years in advertising technology.
He adds that with Kritter's technology suite (https://kritter.in/?
The company developed the retail media solution for one of India's largest retailers before it evolved into a market-ready solution that can adapt to different business needs. Now with the solution being implemented and successfully scaled at multiple partners' premises, sometimes handling millions of ad requests daily and ads (various formats) being delivered with no lags whatsoever, the Kritter team is confident that the solution will withstand the test of time.
About Kritter -
Kritter Software Technology is an 8-year old digital advertising technology company offering -