Fast fashion V/S Slow fashion | One Centre

AHMEDABAD, India - March 22, 2021 - PRLog -- Fast fashion imitates the fashion trend and style; recreate them to sell products to the mass market, at much lower prices and quality. Slow fashion refers to the movement of creating, designing, and buying garments for longevity and quality. As a result, slow fashion is gaining a lot of attention.

What is fast fashion?

The designs that move speedily from the catwalk to the stores to meet the new trends are termed as Fast fashion. So fast fashion is a design, manufacturing, and marketing which mainly focused on quickly producing high volumes of clothing. The collection of the stores is mostly based on the designs that are presented at Fashion week events. It is in demand as trendy clothes are allowed to the customers at affordable prices. To bring inexpensive styles to the public, they produce materials of low quality and utilize trend replication.

Thus the purchasing power of the customers increased by fast fashion as due to cheaper clothing, there is an increase in the appetite for fashionable clothing. As a result, there are harmful impacts on the garment workers, the environment, and ultimately on the consumers' wallets. As it's not a new thing for fast fashion retailers to introduce new products many times in a week to stay on trend and grab the customers to the stores.

Fast fashion production:

The fast fashion industry produced the items in a short period to satisfy customer's expectations in the market. Due to the constantly changing trends and demand, there is an enormous change in the collection too. The collection is always usually high. But the material used in producing the products are mostly polyesters, As a result, there is huge damage to the environment as this fibre is made up of crude oil, having a significant amount of carbon dioxide.

When clothes are washed the microfibre substances that come out of the clothes will further be released into oceans will damage the water bodies in huge numbers. To meet the demand for the goods, there is a huge pressure on the production department to produce the product at a high volume. So the production department has no choice other than to take the risk of high production otherwise they would lose their customers, competitiveness, and factories.

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