How Shoppers' Habits Have Changed
By: Charles Tyrwhitt
Significant change has been demonstrated in consumer behaviour and subsequently retail — ranging from technological advances to consumer expectation. In this article, we'll look at the different shopping habits consumers have experienced over the years.
The Dot Com Explosion
The UK is home to the world's third largest ecommerce market in the world. At the end of 2020, statistics show that roughly 31.3 cent of retail transactions were conducted online. But it wasn't always like this.
Just over a decade ago, the high street was where shopping mainly occurred. Back to a simpler time when Donald Trump was just another celebrity with a questionable tan and people did their dating face-to-face rather than on Tinder, in 2006, a mere 2.8 per cent of sales occurred online. The internet has opened a whole new avenue of shopping experiences, changing our high streets forever. Even food shopping is done online — online grocery shopping is one of the fastest growing retail channels (https://www.statista.com/
With stores being accessible at our literal fingertips, why wouldn't we online shop?
Research by Royal Mail found that most of the online shopping was conducted on smartphones throughout the day, with use peaking on laptops in the evening. The study also found that 22 per cent of consumers are likely to purchase something after seeing it on social media, particularly with young shoppers and women.
Not only is it convenient to shop online, but there are new options created to facilitate this behaviour — free delivery, try-before-you-
Shopping habits have certainly changed over the years, with the internet boosting sales as well as trends in environmental concern. It's hard to imagine how we'll be shopping in the next 50 years. Maybe we'll just 3D print everything at home?