Nutrition & Positioning Analysers by FoLSol

 
MUMBAI, India - March 8, 2021 - PRLog -- LabelBlind®, India's first food rating system has launched two first of its kind digital Analysers, The No.1 Nutrition Claim Analyser that identifies Nutrition Claims in a food product, and The No.1 Product Positioning Analyser that allows Food Manufacturers to write unique positioning statements for their products.

These Analysers are India's first interactive digital tools in the domain of Food Industry allowing Food Manufacturers to access Food Product related information with just a few clicks.

This product launch comes after LabelBlind® recently launched FoLSol™, India's first food labelling solution, a unique platform for restaurant owners and food manufacturers to create their food labels.

For Food manufacturers that find it difficult to understand the robust FSSAI regulations and follow the guidelines related to Nutrition Claims, The No. 1 Nutrition Analyser is the best tool at hand. While the Product Positioning Analyser is useful for Food Manufacturers seeking unique Positioning ideas to market their product. Both these Analysers are based on the Food Safety and Standards (Advertising and Claims) Regulations of FSSAI, 2018; ICMR (Indian Council of Medical Research), 2020 and EFSA (European Food Safety Authority) guidelines.

The No.1 Nutrition Claim Analyser identifies Nutrition Claims of a Food product for four nutrients (Total Fat, Total Sugar, Protein, Fiber, Sodium) along with Gluten, across 33 food categories including beverages. Apart from giving the Nutrition Claims for a product, the tool also states the Nutrition Claim Statement that Manufacturers can declare on their Labels.

On the other hand, The No.1 Product Positioning Analyser analyses eight nutrients (Total Fat, Total Sugar, Protein, Fiber, Iron, Calcium, Vitamin A, Vitamin C) for five different Target Consumer groups of Adult Male, Adult Female, Child (4-9yrs), Adolescent Male (10-18yrs) and Adolescent Female (10-18yrs). All this information comes in with just four easy steps of selecting the category, the nutrient, filling the input value and selecting the target consumer group.

These Tools are also equipped with a unique feature, 'Share your Result' option, allowing users to share their results and thus promote their product.

The Analysers are already available, free to use and are developed as a keen effort towards creating NutriTech Solutions that will strengthen the food ecosystem for businesses and consumers thereby fulfilling the company's purpose of creating a Nutrition Literate Planet.

For more information on the Analysers visit, https://foodlabelsolutions.com/nutrition-claim-analyser & foodlabelsolutions.com/product-positioning-analyser

Contact
Rashida Vapiwala
***@labelblind.com
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Tags:Food Beverage
Industry:Food
Location:Mumbai - Maharashtra - India
Subject:Services
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