Tech Majors Zixi, Tata Communications, And VIVE Network To Bring The Biggest Women's Professional Boxing Pay Per View, Globally

By: VIVE Network, LLC
 
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Zixi Logo
DALLAS - March 4, 2021 - PRLog -- This Friday, VIVE Network will stream the SUPERWOMEN: Claressa Shields vs. Marie Dicaire Super Welterweight Title Unification pay-per-view on its platform. As soon as the World Boxing Council asked VIVE Network to participate, VIVE knew that it was just the opportunity to call the professionals: Zixi and Tata Communications, a global digital ecosystem enabler. Conversations amongst the companies about a collaboration had been brewing for months during the global live event hiatus. They had been patiently waiting for VIVE to present something everyone could get excited about, a challenge even in the best of times.

A lot of work goes on behind the scenes of live event broadcasts, and when viewers are paying to watch one of the most historically significant fights in professional boxing history, there is zero margin for error. VIVE trusts that Zixi and Tata Communications are a winning combination and the only ones to make this happen.

The Zixi Software Defined Video Platform (SDVP) has been selected for content distribution, which will start with acquisition of the fight signals via satellite to be downlinked and handed off to Zixi software hosted on the Tata Communications media cloud*.  The content will then be sent to a local VIVE production studio where graphics and branding will be applied before being pushed back to the Tata Communications media cloud via the market leading Zixi protocol where multiple renditions are created and packaged as HLS and DASH for OTT consumption on iOS, Android, FireTV, AppleTV. Used for live video delivery, Zixi is a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patented, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.9999% uptime at minimal latency. It provides best-in-class security with DTLS and AES encryption, allows for protected multicast transport as well as providing extraordinary bandwidth efficiency. To efficiently orchestrate and manage the deployment VIVE is leveraging Zixi's ZEN Master control plane. ZEN Master allows for the monitoring of complex streaming deployments at scale, and the configuration and orchestration of live broadcast channels across protocols and the Zixi Enabled Network of hundreds of integrated offerings, as well as control of the edge, network, and cloud with full telemetry visualization of network streams.

"Zixi is happy to team with Tata Communications and VIVE to deliver the title unification in UHD to consumers across the world," said Eunice Park, VP of Global Sales at Zixi. "This is a great example of how easy it is to quickly and securely spin up complex workflows using the SDVP, on any network, edge device, on-premises or diverse cloud infrastructure."

"We have leveraged our technologies to partner with over 5000 live global events across multiple sports disciplines and have been delivering superior quality viewing experience for such prestigious events. Through our partnerships, we have reached over 2bn sports fans with sports content delivered through 90% of all global sports broadcasters. We are excited to partner with Zixi and VIVE to bring this live event to boxing fans all around the world. Our media ecosystem brings about the flexibility, agility and most importantly, single point accountability which is key in live sports streaming, said Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications."

*Tata Communications' global media network combines its expertise as a global tier-1 connectivity provider with its end-to-end media ecosystem to enable a comprehensive range of solutions for broadcasters, content owners, sports and video streaming companies.

Tata Communications fully managed Video Connect + service ensures reliable delivery of compressed video over public internet, significantly optimizing the reach and cost of a terrestrial broadcasting solution. This along with Tata Communications CDN services, delivers superior digital experiences to customers by rendering content at lightning-fast speeds.

The March 5th showdown aptly entitled "SUPERWOMEN" will be preceded by a one-hour pre-show streamed live via VIVE's platform beginning at 8PM Eastern. Tickets are available at bit.ly/superwomenfightnight for $29.99 USD.

About Zixi

Zixi provides a cloud based and on-premises Software-Defined Video Platform that enables reliable broadcast-quality video delivery over any IP network, any protocol, any cloud provider and any edge device. The company offers technologies for broadcasters, enterprises, over-the-top video providers, and mobile service providers around the world. The SDVP makes it easy and economical for media companies to source, manage, localize, and distribute live events and 24/7 live linear channels in broadcast QoS, securely and at scale, using any form of IP network or Hybrid IP environments. Zixi provides enhanced control in large complex networks with ZEN Master, a live video orchestration and telemetry control plane  that provides visual tools to configure, orchestrate, and monitor live broadcast channels and events across industry protocols.  Over 10+ years, the Zixi Enabled Network (ZEN) has grown to over 250 OEM and service providers and serves well over 700 customers representing most of the top media brands around the world with 20,000+ channels delivered daily. www.zixi.com

About Tata Communications

Tata Communications is a digital ecosystem enabler that powers today's fast-growing digital economy.

The company enables the digital transformation of enterprises globally, including 300 of the Fortune 500 – unlocking opportunities for businesses by enabling borderless growth, boosting product innovation and customer experience, improving productivity and efficiency, building agility, and managing risk.

With its solutions orientated approach and proven managed service capabilities and cutting-edge infrastructure, Tata Communications drives the next level of intelligence powered by cloud, mobility, Internet of Things (IoT), collaboration, security, and network services.

Tata Communications carries around 30% of the world's internet routes and connects businesses to 60% of the world's cloud giants and 4 out of 5 mobile subscribers.

The company's capabilities are underpinned by its global network, the world's largest wholly owned subsea fibre backbone and a Tier-1 IP network with connectivity to more than 200 countries and territories. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India. www.tatacommunications.com

About VIVE Network

VIVE is a UHD HDR digital linear TV network and live event platform as a service for rights owners available globally on every screen in every format. VIVE's mission is to establish itself as the ultimate UHD entertainment destination.

https://youtu.be/lBvjQ_dZXYo



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