Calvetta Phair, CEO of PEP Travel Group and Waldron McCritty, CEO of BE LUX, Alumni of ASCEND 2020, form teaming alliance to promote Luxury Hospitality

The alliance expands the synergies between both companies to increase service offerings in luxury personal concierge services, 'on-demand' jobs utilizing a referral recruitment process and customized hospitality package with exceptional customer service.
CEO Waldron McCritty
CEO Waldron McCritty
ATLANTA - March 5, 2021 - PRLog -- Ascend 2020 was created through a grant from JPMorgan Chase's Small Business Forward initiative. The initiative supports small businesses with the potential to grow, to offer quality employment, and to create economic opportunity for vulnerable populations and their communities. In Atlanta, (where Ms. Phair and Mr. McCritty met to complete their tech products); the grant went to the Morehouse College Entrepreneurship Center and Techsquare Labs, a startup hub with a focus on diversity and inclusion.

Ms. Phair, CEO of PEP Travel Group provides Luxury Sports and Entertainment Travel packages. Ms. Phair's new tech product ReferAll; streamlines the referral recruitment process and utilized by PEP Travel Group for assisting in hospitality staffing. Ms. Phair is a contributing Board Advisor to BE LUX offering human resource and workforce development consulting to BE LUX mobile app initiatives and the company's current 'on-demand' job growth. "BE LUX adds to PEP Travel Group's luxury concierge services with their state of art AI and 'On-Demand' mobile application," states Ms. Phair.

Mr. McCritty, CEO of BE LUX is a Veteran Owned Technology Company, offering a revolutionary mobile app that provides luxury concierge services via AI and 'on-demand' features.  The BE LUX lifestyle management platform assists users with everything from travel arrangements to lawn care. Via membership subscription, individuals may have their own 'on-demand' person concierge with features customized to the user's preference. "The COVID pandemic has prompted people to change how they conduct their business and personal activities. More than ever, people have come to rely on mobile applications to order groceries, make appointments, and otherwise meet a wide variety of their needs – BE LUX does just that", states Mr. McCritty.

The Alliance between PEP Travel Group and BE LUX will provide synergies and collaboration efforts to address the travel and hospitality needs during the pandemic, as well as catering to the tremendous growth and need for 'on-demand' services and gig jobs.

About PEP Travel Group:
PEP Travel Group dba under Phair Exchange Promotions (PEP), LLC is a Minority and Women Owned Small Business (MWOSB) and SBA Certified Firm headquartered in Miami, Florida. Led by Calvetta Phair, the relationship between business and community is always a "top-of-mind" focus. PEP Travel Group provides Luxury Sports and Entertainment Travel Packages, Corporate Incentive Employee Rewards and Personal Concierge Services to include Private Jets and Personal Chef's. Ms. Phair also provides Community Sports Events to National Sports Platforms such as NBA, Superbowl and NASCAR.  For more information on PEP Travel Group Sponsorship, Partnership or Travel Inquiry, please visit

About BELUX:

BE LUX  was founded by Waldron McCritty, a Veteran whose service experience prepared him to be an entrepreneur. He spent eight years in various positions within the U.S. Navy. As a third generation concierge professional, he is tapping into new technology to help streamline this service domain. BE LUX is the revolutionary new mobile application that offers advanced lifestyle management services. To learn more about the company and mobile application, please visit the site at:


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