A Letter from Wizard Brands CEO, Scott Kaufman
By: Wizard Brands
I hope this letter elicits in you the same sense of pride and excitement for Wizard Brands that I feel as we look forward to the upcoming year.
Despite the unprecedented challenges for the global economy this past year, Wizard Brands' businesses, specifically the live events and hospitality industries (in which the Jevo machine plays), weathered the seismic shift in March when live events and many hospitality venues shut down due to COVID. Despite the decimation of these sectors, we successfully pivoted our business models to continue to bring in steady revenue while expanding our consumer base.
As we move further into 2021, our strategies continue to evolve. At Wizard World Virtualtm (www.wizardworld.com)
Wizard World Virtual and Wizard World Vault
Following Wizard World Live's last live event in Cleveland in early March 2020, we transitioned nimbly to a virtual event format that went from concept to execution in three weeks, with our first Wizard World Virtual event held on March 31.
Since March 2020, we have broadcast over 200 interactive virtual events across three platforms: Twitch, Facebook, and YouTube. Programming has included celebrity cast reunions and game shows, concerts, workshops and how-to classes, gaming with celebrities, cosplay contests, fan panels, and more.
Tapping into the international audience potential of our streaming events, in Q4 2020, Wizard World Virtual launched an international series of streaming events geared toward the Asian market with full translation services and marketing designed for these specific markets. Based on the success of this endeavor, Wizard World Virtual plans to continue to expand into more international markets in 2021, ideally creating a global demand for our original affinity content.
To augment our move to an all-online approach, in Q1 of 2020 we launched an eCommerce site, Wizard World Vault (www.wizardworldvault.com)
Full letter available here: A Letter from Wizard Brands CEO, Scott Kaufman - Wizard World (https://wizardworld.com/