Liquid Core® Gum Company announces TDA Boulder Creative Director Jonathan Schoenberg has joined its Advisory Board
By: Liquid Core Gum Co
Jonathan joined TDA as Partner in 1998. Thomas Dooley and Jonathan's work together for over 23 years is a Who's Who of brands that became household names, many of which started in Colorado: Justin's; Izze; Chipotle; Ascent Protein and FirstBank to name a few. From packaging designs to complete brand concepts, Schoenberg's copywriting and creative work has been recognized by the Clios, The ANDY Awards, Cannes Advertising Festival, the NY Art Directors Awards and more. "We could not ask for a better CPG expert than Schoenie," stated Liquid Core® Founder & CEO Troy Widgery – referring to Mr. Schoenberg by his nickname. "I was fortunate to have the chance to work with Schoenie on GO FAST! Energy Drink®, and having him on our Board is big news," Widgery continued.
"I am so excited for Troy and where Liquid Core® can go in the very immediate future," said Schoenberg. "His understanding of the Energy category is beyond compare and the unique products the company is bringing to market really demonstrate that," he continued. TDA was named Small Agency of the Year by Ad Age in 2019 and has been recognized for seven years as one of Outside Magazine's Best Places to Work.
Schoenberg joins four current Liquid Core® Advisory Board members including: Jack Jefferies, former world champion skydiver and noted business consultant with clients including MARS Wrigley, Bayer, KSL Capital and Alterra Mountain Co.; Josh Hanfling, co‐founder of Sewald‐Hanfling Public Affairs, a top Denver‐based lobbying and government affairs firm; Chris Arnold, a highly regarded public relations pro who ran PR and Communications at Chipotle Mexican Grill for 15 years, including during the company's IPO; and Jonathan Ressler, a noted expert in guerilla marketing, digital & social media who has worked with brands like Nestlé, Amazon, Ford and others.
About: Liquid Core® Gum Company was born out of Founder Troy Widgery's prior success with GO FAST! Energy Drink®. Troy's background in extreme sports guided the passion to build GO FAST!™ into a brand that had global reach in its day, but he wanted to develop a healthier and more efficient energy product. The Liquid Core® brands include Energy, Wellness and Immunity formulations, all of which are made in Denver, Colorado USA. Studies show that chewing gum provides Cognitive Benefits including reduced stress and enhanced memory function, which complement the functional ingredients in the unique Liquid Core® delivery system. For more information visit www.LiquidCoreGum.com.