How Competitive Intelligence increased the understanding of competitor production levels
This article is called how Competitive Intelligence increased the understanding of competitor production levels. It's a Competitive Intelligence case study.
By: Octopus Intelligence
You know how
You know how sometimes your competitor is in the trade press telling the world how well they are doing. Your customers tell you that their sales teams are offering great deals. And there is talk of new products on the way. You are worried about how the situation is going to affect your sales.
But you feel something does not ring true with the situation. But either way, you need to know what's going on. What your competitor is planning to do and what you can do about it.
What was happening
Our client is a well-known materials manufacturer. They were concerned about a competitors new capacity claims within their UK factory. There had been some building work completed. In the media, their competitor stated that their capacity had increased significantly. With the addition of a new production line.
Our mission was to identify, isolate and analyse their competitor production capability. And then understand their future plans.
This is what we did
We conducted some desk research and contacted former employees of the business. We spoke to them, and we gleaned snippets of information from each one of them. Then we analysed the new build planning application and associated documentation. We spoke with local environmental campaigners. They had voiced concerns over more noise pollution levels. Like in most cases, after building a picture, it was clear that things did not add up. So we visited the plant and sat outside for a couple of hours 3 or 4 times. We counted the trailers arriving and leaving. We broke them down into raw materials and end product. There was a definite pattern.