Personalise This: The Items Business Can Customise and Sell
Thanks to mass customisation, retailers can cater to the growing trend. For those that do, the advantages are clear – selling an existing product in a personalised way and with a new price tag.
We've analysed 36 popular products to find out how much personalised versions of the original are being sold for. Which personalised products could your business tap into?
The highest margin
The top five products – with the biggest percentage increase – include tubs of Vaseline, jars of Nutella, and face masks.
At the top of the list is Vaseline – which may come as a surprise to many. From Boots, a tub of Vaseline costs £1.00, but adding a name the tub will cost £7.99 via Getting Personal. That's a 699% increase for the popular petroleum jelly.
Nutella, the hazelnut spread produced by Italian company Ferrero, is in second. A non-personalised jar from Asda costs £2.90, while a personalised one from Etsy can be sold for £12.99 – 338% higher when adding your name or someone else's.
In third spot, it's a face mask. A standard, reusable mask from OnBuy.com costs £1.87. Look for a customised option online and the average cost is £7.56 – a 304% increase but one that gives people some lighter relief from the product's purpose.
A 24-piece box of Ferrero Rocher chocolates costs £6.00 at Asda, but Not On The High Street has a personalised Ferrero Rocher sweet tree for £26.99.
The fifth highest increase belongs to Airpod cases, with Amazon selling a standard case for as little as £4.09, going up to £11.32 on average (177% higher).
The need for personal buying experience is a trend that is likely to stay in the world of retail.
To find out more on personalization visit: https://www.schaetzl.com/