Panasonic Bets Big On Connected Living Solutions; Expands MirAIe Range

By: Panasonic India Pvt. Ltd
NEW DELHI - Feb. 24, 2021 - PRLog -- Reaffirming its commitment to enhance the everyday lives of consumers, Panasonic India, a diversified technology company today, announced the expansion of its IoT & AI enabled Connected Living platform - Miraie and launched connected Refrigerator, Washing Machine, WiFi Fan, ROMA Smart digital Switches and Smart WiFi Controller plugs and switches on the platform. The new range of Miraie appliances will be available across Panasonic brand shops, large format retail outlets and online platforms from next week onwards.

The new range of connected products have been developed after carefully understanding the distinct consumer requirements and preferences. As per syndicated research* commissioned by Panasonic, over 56% of consumers aspire to purchase an IoT enabled Refrigerator and 39% of consumers showed interest in an IoT enabled Washing Machine with comfort, convenience, and safety being the biggest drivers of demand. Also, according to a research by IFMA (Indian Fan manufacturing association), 43% of consumers desire to purchase IoT enabled smart fans for the ease of use and value added benefit of connectivity.

Speaking at the launch, Mr. Manish Sharma, President & CEO, Panasonic India and South Asia, said, "The consumer durable industry is at the cusp of a massive technological revolution due to the pandemic that has pushed the adoption of IoT enabled appliances faster. The concept of 'home as the new hub' is here to stay, compelling consumers to upgrade their living spaces to ensure comfort and safety.

Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India said, "With the new normal of work from home, and because of the pandemic, we are witnessing a surge in demand for smart and connected appliances. We now foresee a world in which all devices, appliances, and gadgets, will be IoT enabled, App and Voice-controlled. With Google and Amazon developing voice engines in multiple Indian languages, we are confident that the adoption of Miraie devices and appliances will get accelerated. We have already seen enormous success with our first-generation launch of Miraie appliances and devices, both in commercial and residential projects. In line with the government's vision of self-reliant India, with the new range of our locally designed and manufactured IoT smart products viz. Fans, ROMA Smart digital Switches, and WiFi Controlled plugs & switches; we are at the forefront to provide a complete range of affordable connected living solutions for a smart home and an office.

Miraie has been indigenously conceptualized, designed, and manufactured by Panasonic's India Innovation Centre, and stands tall to the commitment of building manufacturing excellence in India.
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