Getting Inspired Again and Doing What Matters

Learning how to make your mark in a noisy, competitive niche and deliver digital excellence...
LOS ANGELES - Feb. 21, 2021 - PRLog -- There is so much noise online that it's easy to have the impulse to do 'good work' drown in it.

Too much focus is on "selling" and not enough on making a difference.

Yes, you must make a buck to keep the lights on but in the words of M.T. Smith:

"You gotta love the craft of writing!"

This is what has inspired the creators of Single Operated Newsletters to change the format.

They are forging a new digital industry that gives them complete control over the product (content, compensation, and delivery).

In the process, they are also happily creating 6 to 7 figure incomes - one person deep!

Yes, blogging, articles, forums, and perhaps, even social media has its place.

Unfortunately, they are often slow and dependent on biased platform providers who can remove months of work with a careless click of a button.

Always remember, it's that spark of originality in you that will attract your readers. Work that will elevate your spirit and let you commune with muses.

(And, of course, grow your subscriber base).

In all of the digital discombobulation, we forget that the beginnings of the advertising culture were almost classical.

It wasn't about ramming products down the consumer's throat!

There was finesse, character, and virtue.

Claude Hopkins, famously known for the book Scientific Advertising and his strategy of pre-emption, took a standard product feature and made it seem different.

His famous "It's Toasted" ads for Lucky Strike cigarettes were a perfect example.

But in fact, ALL tobacco had to be toasted in the process of manufacturing cigarettes. The same was true for his "Live Steam" ads for Schlitz beer.

That's the finesse I mentioned earlier.

But Ray Rubicam (of Young & Rubicam) didn't like Hopkins' approach. In his words:

"You can sell products without bamboozling the public."

To him, a good ad was, "An admirable piece of work."

His philosophy? "Resist the usual."

And he gave us the famous piano ad for Steinway with the headline:

"The Instrument of the Immortals"

That's the character.

But does this approach to motivating consumers still have relevance in today's digital world?

I believe it does.

(To continue reading this and discover the Single Operated Newsletter that our loyal subscribers pay to read click the link below)

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