Digital Defense CRO Recognized as 2021 CRN® Channel Chief
Bob Layton Empowers MSP, MSSP and MDR Providers to Raise their Brand Profile, Service Offerings and Proof of Value
By: Digital Defense, Inc.
Layton is responsible for leading the marketing, sales and business development efforts to support Digital Defense's next phase of growth and its expanding go-to-market plans. Over the last year, Bob orchestrated the launch of the company's MSP program, empowering MSP, MSSP and MDR partners to raise their brand profile, service offerings and proof of value to clients in the new economics of cloud and on-premises security solutions.
"The pandemic has created all kinds of conversations for customers, around anything they can cut. MSPs are seeing a lot of churn as a result, especially at the low end. With that, the MSP/MSSP/MDR markets are re-evaluating their partnerships and tuning for the buyer's journey of the next phase of expansion of managed service consumption,"
The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN's editorial staff based on their dedication, industry prestige and exceptional accomplishments as channel advocates.
"CRN's 2021 Channel Chiefs list includes the industry's biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market," said Blaine Raddon, CEO of The Channel Company.
CRN's 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN magazine and online at www.CRN.com/
About Digital Defense:
Serving clients across numerous industries, Digital Defense's innovative and leading-edge technology helps organizations safeguard sensitive data and ease the burdens associated with information security.
Contact Digital Defense at 888-273-1412;
About The Channel Company:
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users.www.thechannelcompany.com
Follow The Channel Company: Twitter (https://twitter.com/
MRB Public Relations (for Digital Defense)