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Follow on Google News | Value Fashion is the way forward for Indian Mass Market:Value fashion is an approach where the supply chain of fashion is appended to deliver fresh fashion at a low value, focusing on consumers who are looking to wear fashionable apparel.
By: One Centre Currently, the fashion industry relies more on mass-market sales. The mass market caters to a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Inexpensive materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply. Value fashion brands keep offering new product lines every one-two months, while other retailers, on an average, launch new lines four-five times a year. Conclusion Internet access, higher disposable income, and a desire to look good have fuelled the growth of value fashion brands in small towns in India. This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. As the food and beverage industry, the fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full on FABULOUS. Source : https://www.onecentreretail.com/ End
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