Fair Housing and Social Media, Winston Rowe and Associates
There are many challenges that property management professionals have when it comes to their social media content and compliance with Fair Housing.
By: Winston Rowe and Associates
This is an ever-evolving topic based on what options are available on digital ad platforms. Google and Facebook have been under scrutiny for the options that are available to marketers. In a traditional targeting environment items like location, familial status, sex, and other categories are important based upon the target audience.
There's a general view that when you share living spaces, such as roommates, that there is some flexibility, especially about gender. So if you're going to rent a bedroom in your house, normally, you absolutely could not advertise, for rent room for a female. That, under most circumstances, would be illegal unless you have a shared living environment. So there is more flexibility when it comes to shared living spaces.
In senior communities, you can have statements in your advertisement, restricting children, in any way they choose to. So that would be a huge exception that you also see quite a bit when you're out and about looking at housing advertisements.
What Should I Do About Resident Posts that are Defamatory or Discriminatory?
By how quickly you respond to defamatory or discriminatory comments, you are sending a message. Be making clear public transparent statements about how your company views that type of rhetoric, you are sending a message.
You need to have policies in place to address these issues, and you need to have people assigned to monitor your social channels so responses and next actions can be swift.
Winston Rowe and Associates prepared this article, they are a national consulting firm specializing in working with commercial real estate investors. You can contact them at https://www.winstonrowe.com
Winston Rowe and Associates