Good Good Introduces New Jam Flavors

Growing Icelandic Brand Launches New Keto-Friendly Jam Flavors
REYKJAVIK, Iceland - Feb. 3, 2021 - PRLog -- GOOD GOOD introduces three new jam flavors to its portfolio of no-sugar-added, keto-friendly snacks and spreads: Blackcurrant, Concord Grape and Forest Fruits. Containing only natural occurring sugar from real fruits, the delicious new jams are low-calorie, keto + vegan friendly, gluten free and suitable for diabetics. Committed to providing mouthwatering healthy alternatives to our favorite treats, GOOD GOOD makes it easy for consumers to satisfy their sweet tooth, sans the sugar!

GOOD GOOD was founded in Iceland in 2015 by three close friends who were concerned with the large amount of sugar in most meals. The brand was born on the realization that they could help consumers live healthier lives without making drastic lifestyle changes. As such, jams have been part of GOOD GOOD's core offerings since the brand's inception, so the new flavors are highly anticipated by consumers and retailers alike.  GOOD GOOD's continued innovation within the category and dedication to providing great-tasting products, affirms their position as leader within the natural sweetener space.  Made with Stevia and Erythritol, the new jam flavors contain only 5 calories and 1g net carb per serving.

"GOOD GOOD's mission is to share new snacking options for those who enjoy the sweeter things in life, without compromising nutrition or taste, said Gardar Stefansson, CEO and co-founder of GOOD GOOD. "We are thrilled to bring three new flavors to our lineup of jams and look forward to offering consumers more ways to naturally sweeten up their day."

GOOD GOOD's new jam flavors are now available on, Amazon and with additional retailers to come. For additional information and updates on GOOD GOOD, please visit ( and follow the brand on Instagram via @GoodGoodBrand (



was founded in 2015 when Gardar Stefansson, Agnar Lemacks and Johann Kristjansson were searching for a solution to cut the sugar intake for close relatives with type 2 diabetes. The trio discovered stevia was the key to limiting sugar intake and created a blend of erythritol and stevia to replace sugar in their day-to-day foods. In the second year of operation, when they had an excess of their erythritol and stevia blend, they decided to create jams, which quickly became the brand's most popular products. The brand's current products include jams, chocolate hazelnut spread, syrup, stevia drops, stevia tablets and an erythritol and stevia blend. GOOD GOOD can currently be found in approximately 3500 stores in 16 countries. For more information on GOOD GOOD, please visit (

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