How Virtual Xmas Markets Helped Support Independent Businesses

By: Where The Trade Buys
TYNE AND WEAR, U.K. - Jan. 27, 2021 - PRLog -- Christmas 2020 threw a lot of curveballs our way and very little was comparable to that of the traditional festive period.

Office parties – cancelled. Christmas dinner with the extended family – cancelled. Christmas markets – cancelled. The usual office antics were replaced with Zoom quizzes, the relatives not able to pop round on Christmas Day for turkey and ham were propped up at the end of the table via the iPad, or they were replaced with a life-size cutout, and Christmas markets were taken online.

Back in early December, Where The Trade Buys, delved into the amount that the UK was set to lose from the cancellation of a host of Christmas markets up and down the country. The numbers made for pretty grim reading. However, we're here to deliver some good news – news that might possibly soak up some of those horrid January blues.

Independent sellers rely considerably on the festive period. For some, it is the most lucrative time of the year. During the latter months of the year, as the news of more cancellations broke, we found it incredibly refreshing to see more and more virtual Christmas markets set up.

We witnessed mass community cohesion as online buyers across the UK chose to shop local and offer their support to independent traders.

The biggest crowd drawers…

In order to find out which virtual Christmas markets attracted the biggest number of attendees, we delved into group members counts on Facebook, the platform which was hosting the vast majority of events. Unfortunately, tallies for the likes of the ever-popular Edinburgh Christmas Markets virtual alternative are not yet available, but here are the towns and cities who lead the charge in terms of supporting their local traders…

Buy Belfast Virtual Christmas Market   6,700

Yorkshire's Virtual Crafts and Gift Markets    5,100

Ayrshire's Christmas Market Place   4,500

Lincolnshire Virtual Christmas   2,900

Virtual Wirral Christmas Market   1,900

Cardiff Freeads Virtual Christmas Market   1,800

Virtual Christmas Market Swansea 2020   1,700

South Manchester Virtual Christmas Market   1,500

Nottingham Virtual Christmas Market   1,500

Loughborough's Virtual Christmas Market   1,400

St Neots Virtual Christmas Market   1,400

York Virtual Christmas Market    1,000

Christmas Shopping Aberdeen   1,000

So, there you have it. It might not have been the numbers that the physical markets drew in, but the general positivity delivered by both traders and buyers was second-to-none, so much so, many groups have decided to continue their markets throughout the current lockdown and onto Easter.

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