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Bootstrapped MSM Simplifies International Student Recruitment
M Square Media, or more fondly known in the industry as MSM, is a success story like no other. Bootstrapped right from the beginning, MSM's growth emanated from an innovative idea whose time had come. And at exactly the right time.
In 2012, Sanjay Laul was already a successful entrepreneur. He had founded an overseas education consultancy based in India in 2005, specializing in international student recruitment and English language training.
He had a good thing going but he felt there was more he could do. Sanjay saw a need in the market, particularly in Canada where his business idea would eventually take root. With their limited resources, educational institutions in the country were having trouble increasing their international student enrollment.
A Fateful Dinner
One evening in New Delhi, India, Sanjay had dinner with a visiting college official, Shelley Nickel of Northern Lights College (NLC) in British Columbia. He told Shelley about the business model he had in mind and proposed, "Appoint us as your country office and we will manage all the on-ground promotions. A dedicated team is ready."
MSM is a marketing and business development company for colleges and universities seeking to increase their international enrollment for online and on-campus programming. It is a leading platform supporting the international education sector.
Canada came first
Sanjay took the successful acquisition of Northern Lights College as a client as an invitation to begin MSM's journey. A year after that fateful dinner, MSM took on a second client, Selkirk College, which is the first regional community college in British Columbia. They offered marketing support for the institution.
In 2016, MSM signed up Yukon College, now Yukon University. By 2017, MSM was so far ahead of the competition that it was able to form a public-private partnership (PPP) and tri-party agreement with St. Lawrence College and Canadian College.
While Canada continues to be a favorite destination for international students, even amid the pandemic, it is not the only market for MSM. Expansion was definitely on the menu.
The year 2019 proved to be a banner year as MSM successfully signed up the Community Colleges of Spokane, effectively expanding its reach into the United States market. MSM launched its USA Advisory Board in the same year as well as its new campus management division MSM Higher Ed (https://msquaremedia.com/