Famer, Alliance Fastpitch Announce Multi-Year Partnership to Deliver Softball Training Curriculum
The Alliance Fastpitch Prioritizes Player and Coach Development by Partnering with Famer, The Leading Mobile Sports Coaching and Mentorship Platform to Develop and Distribute World-Class Training and Educational Content
Under terms of the deal, Famer's video production arm, Famer Productions, will work with The Alliance Fastpitch to produce a custom library of hundreds of holistic player and coach training videos covering everything from softball skills, drills and game situations, to sport specific training, to leadership and mental toughness. Typically priced at $60 annually per player or coach on the Famer app, this content will be included free to every member of the Alliance as part of their efforts to provide value to their members. Drills will be led by some of the top coaches in the game of fastpitch softball, such as Marty Tyson and Mike Stith, as well as current and former professional and National team players like Natasha Watley. Alliance Fastpitch members will download the Famer app and receive exclusive weekly content from The Alliance year-round.
"Famer shares The Alliance's mission to deliver content and experiences that allow players and coaches to reach their full potential," said Famer Chief Revenue Officer Bill Richardson. "We are proud to have been chosen to power The Alliance's digital member development programming and we are excited to welcome the very best fastpitch coaches, players and organizations in the nation onto the Famer platform. In 2020, virtual coaching and training became a critical component of the way many organizations stay connected to their athletes. As we emerge from the pandemic, physical and digital training has merged forever. This partnership demonstrates the value of virtual coaching and mentorship extending and enhancing the core work coaches and athletes do on the field."
"One of our goals as The Alliance Fastpitch is to drive athlete-centric programming and create development-