2021 Predictions for Affiliate Marketing

LONDON - Jan. 20, 2021 - PRLog -- Way back last December, little did we know what 2020 would promise for the world of affiliate marketing. In fact, the world itself felt a very different place!

At Affiliate Summit West, there was talk of a new virus but we'd no idea of how that would impact the coming year. By February and certainly March we knew that 2020 was going to be a very different year indeed. We wrote a short blog post overview of what the pandemic could mean for affiliate managers; but even then so little was known of the economic effect.

How Did Our 2020 Predictions Go?

Along with others in the industry, I gave my own expectations for the year in AM Navigator's blog, (https://www.amnavigator.com/blog/2019/12/31/affiliate-marketing-trends-predictions-2020/) We also read many other views on what they expected the trends in affiliate to be. These varied hugely – and sometimes almost seemed as wishful thinking to fulfil needs of their own businesses. That way their hunch would be fully validated!

Some of the most common predictions made included:

• Brands will take more control of their affiliate programs

• 'Channels' of influencer, affiliate content will continue to be blurred as more publishers move to affiliate monetization

• Mobile will continue to be key and the split with desktop will erode

• Brands will improve display and affiliate campaigns

• 2020 will be the year of AI and machine learning in driving partner collaboration and analytics

• A strong focus on data privacy

• The move to go beyond last click will accelerate

• Affiliate will get increased attention as the ideal solution for application of technology and driving strong ROI

• Coupons will be increasingly requested and used by content publishers

…and What Will 2021 Bring?

We asked some of the leading figures in the affiliate industry for their thoughts. What from last year's actually came through – and given the new landscape in every market, what will the next year bring.

You can read more about our partners and friends views on the coming year in our blog post:

What Does 2021 Promise for Affiliate Marketing? (https://www.publisherdiscovery.com/blog/2021-affiliate-ma...)

https://www.publisherdiscovery.com/blog/2021-affiliate-marketing/

Chris Tradgett

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