Bisleri posts 50% monthly sales jump online

By: Bisleri
MUMBAI, India - Jan. 18, 2021 - PRLog -- Kolkata: Bisleri, one of the leaders in packaged drinking water, has witnessed 50% month-on-month jump in e-commerce business during pandemic. From just 1%-2% of total sales, e-commerce now constitutes almost 4%-5% of the company's revenue.

"This is largely because consumption in home segment has gone up significantly," Bisleri CEO Angelo Goeroge told TOI. Bisleri along with Bailley, Aquafina, Kinley are the national players in the Rs 15,000-16,000 crore packaged drinking water market. Rests are local and small players. Around 42% of the drinking water market in India is controlled by big players.

Angelo pointed out that it has already tied up with online delivery partners like Zomato and Dunzo to scale up servicing ability across top 40 cities and ensure consumers have easy access to the full range of products from Bisleri. The collaboration with delivery service providers is an extension of Bisleri's direct-to-home campaign.

"I think the dramatic growth of e-commerce possibly has been one of the few positive stories of this pandemic period. Bisleri@Doorstep ( was launched in April 2020 for consumers to easily access a range of Bisleri products and subscribe to get hassle-free and uninterrupted supplies," he added.

Bisleri is servicing across all top cities — Mumbai, Pune, Gurgaon, Noida, Bengaluru, Hyderabad, Chennai, Kolkata, Ludhiana, Pune, Navi Mumbai, Jaipur through e-commerce channel. "Whoever is able to win the trust of families that are possibly moving to e-commerce for the first time will capture that market and retain the consumer base. So we are investing heavily in this space," he added.

Angelo added that it had started taking preparation for the pandemic from January itself considering the fact that only 47% of urban household has individual water connection and in over 50% districts in the country ground water is contaminated.

"We sustained production at all 135 units across the country from Day One and most of our 4,500 distributors were active during the entire period since lockdown in March. Our production and packaging are completely contactless and we had put in additional safety procedures at our facilities, including ozone tunnels for disinfecting employees in the light of Covid," he said.

Dhanya Balakrishnan
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Tags:Bottled Water
Location:Mumbai - Maharashtra - India
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