Aequip creates world's first behavioural analytics platform

By: Aequip
EAST LONDON, U.K. - Jan. 12, 2021 - PRLog -- Aequip this week announced a key initiative in tackling a problem estimated to cost UK companies £340 billion a year, according to a 2017 study by Perkbox. Supported by funding from Innovate UK, Aequip will develop the world's first digital tool to measure and actively promote inclusive behaviours within organisations.

With demand for D&I at work, a lack of measurable analytics has led to business leaders hugely over-estimating employee engagement. The issue is exacerbated by the acceleration of working from home prompted by the Covid pandemic. Aequip's data-driven platform will bridge the gap, prompting improvements in productivity and organisational agility.

Aequip CEO Michael Vela said, "The benefits of D&I in the workplace are widely established and business leaders are largely committed to pursuing them. The missing part of the puzzle to date has been a reliable method to measure and promote such behaviours. Our dashboard will provide this solution."

The project entails building a proof-of-concept dashboard, funded through a £135,000 grant from Innovate UK. This technology will support improvements in employee-driven innovation and feedback, and will improve inclusion in companies by allowing all employees to express themselves anonymously, without fear of repercussion. It follows the successful creation of a mobile app prototype that has already been developed and deployed in a mix of commercial businesses and charitable organisations.

The digital analytics platform will enable companies to measure the outcomes of their Diversity, Equity, and Inclusion (DEI) initiatives, by tracking whether and how these increase inclusive behaviours across the workplace, and how that in turn impacts the business overall. It will also include an active component that incrementally nudges employees across the company to develop inclusive practices over time.

Psychological safety user profiles will be created via the analysis of employee generated behavioural data and information from Aequip's own Inclusion Index, an instrument comprising inclusion, psychological safety and organisational trust metrics already developed by Aequip. These profiles will be used to create bespoke behavioural nudges to target employees and managers and can improve employee-driven innovation and feedback, especially in the case of deskless workers.

Liz van Zyl, B2B Tech Marketing Consultant and currently an Advisor to Aequip, stated, "It's not a new problem, but businesses still struggle to understand why diversity programmes fail and what to do about it. With Aequip, businesses don't have to do anything - other than harness the tech to drive the process and cultural transformation. It's a no-brainer."

Founded in November 2019,  the digital DEI (diversity, equity, inclusion) analytics platform, is transforming the UK workplace with a ground-breaking behavioural analytics and nudge engine to actively improve organisational well-being and inclusion.
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