Education Agents Optimistic of Online Recruitment in Pandemic World, Yet Caution Remains
A new report conducted among education agents in countries around the world show that amid a badly disrupted revenue model, agents are optimistic of recruiting students online during COVID-19.
By: M Square Media
Surveying 775 agents located in India, Bangladesh, Nepal, Pakistan, Colombia, Mexico, South Korea, Turkey, and other countries worldwide, the report "Online Recruitment:
Of the survey participants, 65% use a mix of online and offline tools while the remaining 35% went completely online. Email topped the list as used by 713 or 92% of respondents, followed by phone calls (691 or 89.2%), social media (618 or 79.7%), and mailed-in or distributed flyers and materials (310 or 40%).
A majority of the respondents recruited students to Canada (478 respondents or 61.7%), while others recruited to the United Kingdom (173 or 22.3%), Australia (62 or 8%), United States (17 or 2.2%) and other countries (45 or 5.8%).
When asked about the source of their optimism in online recruitment, 594 respondents or 76.6% cited the lifting of travel restrictions, 449 or 57.9% mentioned the COVID-19 vaccine. Interestingly, 274 respondents or 35.4% pointed to automation platforms for recruitment.
The agent-student dynamic, according to the report, has always involved physical visits and face-to-face counselling to finalize application and registration plans.
MSM recommended ways to address the pushback, including adopting a tech recruitment platform that automates agent tasks and streamlines application processing with a high level of accuracy and security.
In June 2020, MSM surveyed agents at the onset of the COVID-19 pandemic, finding that a majority of respondents (84.8%) are experiencing a loss of income. The pandemic has posed new and diverse challenges for education agents, including mobility restrictions, hesitation from students and their families, and the cancellation of events and edufairs.
About M Square Media
M Square Media (MSM) is a leading service provider in international education and other sectors. We offer a wide range of global business solutions to clients including, international business development, market research and deep opportunity analysis, sourcing sales channel partnerships, market entry strategy, market expansion, lead generation, brand development, finance and accounting management, payroll and expense management, tax compliance and corporate administrative services, staff recruitment, local representation, HR support, and ready-to-go office space. Read more about MSM at https://msquaremedia.com/
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