National Lacrosse League Launches Redesigned Website With Agency Partner AOR
North America's premier professional lacrosse league, today announced the relaunch of its website, NLL.com, with a complete technological and U/X U/I redesign by AOR.
Complete with all team's information, player stats, and schedules, the new NLL site is an immersive experience for fans and media alike with dynamic multimedia content. Its user-friendly functionality and one-click access to ticketing, e-commerce (NLLShop.com (http://www.nllshop.com/)
As the NLL continues to build on its recent momentum – with new brand partnerships and content distribution platforms – this site allows for upgrades to keep it at the cutting edge of technology.
"We have focused on a mobile-first, video rich strategy and aspire to be the leading sports league in an immersive site experience. It's more than just a strategy; it's a commitment to our fans to invest in technology and innovation to elevate their NLL experience. And this website is another key step in fulfilling that promise," said Nick Sakiewicz, Commissioner of the National Lacrosse League. "The redesigned user-experience gives fans mobile-first access to non-stop box lacrosse action, with new features and functionality to offer a truly engaging and comprehensive experience."
"AOR began the site creation process with comprehensive primary research to learn how current and prospective fans want to interact with the league, in order to provide the best fan experience possible. Our research gave us insight into pain points and inspired us to build the new site to be mobile first, user-friendly and, most importantly, establish the NLL as the foremost destination for all things box lacrosse for all fans. Our goal has always been to grow the sport and we think with this new site, we've successfully accomplished this first step," said Derek Effinger, Account Director, AOR.