Decisionlabs: First Ever To Conduct Behavioral, Brain & Field Testing Studies B2b Buyer Interactions
Experiments will include industry research on key topics, technology stack studies to maximize effectiveness, and company-specific testing as a service
DecisionLabs consists of three distinct research practices designed to optimize performance at all stages in the revenue chain:
• Behavioral Science Research using fast, large-scale simulation studies to apply behavioral outcome-based findings to performance.
• Brain Study Lab with complete EEG, ECG, GSR, Eye Tracking, and Facial Recognition equipment to determine subconscious response and impact.
• Field Test functionality, including a new 10-person inside sales call center and a lab-in-a-box solution, to test real-world interactions and outcomes.
DecisionLabs will base its research agenda on hot industry topics, perform testing and validation for key technology platforms, and provide testing as a service for companies that want to research their own messaging, content, and buyer interactions. Experiments will include determining optimal cadences and touch patterns, studying messaging and content effectiveness, measuring conversation skills impact, and helping to determine the most appropriate tech stack.
DecisionLabs also plans to distinguish itself from traditional analyst firms such as Gartner and Forrester by performing company-specific experiments that provide custom findings—as opposed to generalized frameworks and recommendations—
DecisionLabs will be run with both on-staff and contract PhD scientists, specializing in the areas of behavioral economics, cognitive neuroscience, and social psychology.
Learn more about DecisionLabs (https://b2bdecisionlabs.com/