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Naera Launches Luxury Soap Collection Featuring Virgin Fruit Oils
Skincare Retailer Elevates Soap Market with Premium Ingredients
Naera's luxury soap line was created for everyone that is concerned about the quality, origin, sustainability and texture of face and body care products. Dedicated to returning to nature's most luxurious, tried and true ingredients, Naera opts for quality over quantity.
The collection features fine beauty ingredients like extra virgin olive oil, virgin coconut oil and pearls, which help create a rich lather and exquisite bathing experience. Suitable for the face and body, Naera soaps include a fragrance free option and gender neutral scents.
The premium and minimal ingredient list excludes chemicals often found in mass produced soap, body wash, body gels and fragrances, such as: sulfates, parabens, phthalates, benzophenone, tetrasodium EDTA, disodium EDTA, titanium dioxide, sodium lauroyl isethionate, palm oil derivatives, artificial colorants, tallow, detergents and smoothing agents.
Naera Virgin Fruit Oil Soap Launch Collection
• Pure Bar ($12), the soap that inspired the collection, highlights the simplicity of a pure bar of luxury soap. It is made of only four ingredients and is free of fragrance and essential oils.
• Tonka Bar ($15) creates velvety suds and features the most sophisticated, unique aromas.
• Pearl Bar ($20) is made with opulent, freshwater pearls and features delicate aromas reminiscent of a tropical oceanside holiday.
Naera launched direct-to-consumer in November 2020 with a debut of three daily-use products. For more information, visit http://www.naerasoap.com and on Instagram at @naerasoap (https://www.instagram.com/
Naera Public Relations