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FSV Makes Major Push In Hispanic Engagement With Acquisition of Alianza de Futbol and JUGOtv
For Soccer Ventures's mission to transform American soccer takes a major leap forward with the addition of the premier grassroots Hispanic soccer platforms in the U.S.
For nearly two decades, Alianza de Futbol implements identification programs, coaching clinics, and tournaments in Hispanic communities throughout the U.S. that have historically existed outside of the traditional structure of American soccer. These programs have offered the opportunity for participation to male and female players, and led to the identification of dozens of future professional players such as Mexico's National Team player Jonathan González. JUGOtv has operated as the content studio and social media arm of Alianza de Futbol, featuring one of the premier American Hispanic social channels.
"As we set about our mission to transform soccer in America, we began identifying the entities and the stakeholders who'd been doing it successfully for years. Alianza de Futbol and JUGOtv are the benchmarks for creating a more inclusive American soccer community," FSV founder and Philadelphia Union investor Richie Graham said. "As part of FSV, we hope to bring these organizations closer to the fold with our partners, offering even greater opportunities for Hispanic soccer players in the U.S. and establishing a richer and more robust soccer community for everyone."
Founded in 2004 by Richard Copeland and Brad Rothenberg, the son of former US Soccer Federation President and 1994 FIFA World Cup organizer Alan Rothenberg, Alianza de Futbol has been a one-of-a-kind opportunity for male and female soccer players outside of the traditional club system in the U.S. Since the program's launch, players have come from 46 states and more than one thousand U.S. cities, connecting over 3.2 million hispanic families to the Alianza de Futbol community. Additionally, over seventy seven alumni have gone on to play professionally and twenty three have received youth national team invitations.
Working with commercial partners, Alianza de Futbol hosts weekend long activations in Hispanic communities throughout the country that feature tournaments for youth and adults and identification programs for players hoping to take the next step in their career, all at little to no cost. Guest appearances from legends of the game such as Carlos 'Pibe" Valderrama and Jorge Campos, brand activations, and more round out an experience that often draws more than a quarter of a million attendees per year.