- Dec. 17, 2020
-- With more than a quarter century in the marketing industry and dozens of awards to its credit – many of which are for campaigns for child and family-focused companies, Woodall Creative Group (WCG) announced today that it has been named Agency of Record for SmartBubblegum.com. Formerly known as ABC Apps and driven by a goal to have a positive impact on world literacy, SmartBubblegum.com has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, games, test prep, advice and more to enhance the scholastic experience and engage the user. Unbiased and impartial, their team of education specialists, parent reviewers and kid testers seek out the best digital assets to fill learning gaps, so parents don't have to.
Under its former name, as the company's scope began to grow beyond apps, the decision was made for a complete overhaul of the brand. Woodall Creative Group led the rebrand, including the new name "SmartBubblegum.com,"
logo, website, video marketing campaign, social media marketing campaign, digital advertising, email marketing and more.
"At Woodall Creative Group, we align best with companies who seek to have a positive impact in the world," said Tracy Woodall, President of Woodall Creative Group. "Their passion for their work fuels our creativity and serves as a powerful foundation for a branding campaign. Both teams are extremely excited about the new direction for SmartBubblegum.com under their new name, website and brand messaging. We look forward to partnering far into the future as they inspire and impact kids."
A membership-based program, SmartBubblegum.com's expansive catalogue of award-winning tools helps parents build their child's Learning Bubble, customized to fulfill their child's specific needs and can evolve as their child grows – all the way from infancy to high school.
"We vetted a dozen marketing companies to help us become a known entity," said Bob Twaalfhoven, Founder and President of Smart Bubblegum (https://smartbubblegum.com/
). "My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design. We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. Their approach is very inspiring. They took us from a bland image and company name to what we believe will quickly become a memorable brand."
Woodall Creative Group - www.woodallcreative.com
- offers an immersive experience founded in the proprietary GrowthMap ProcessTM
to solidify their clients' vision, showcase their advantages, generate growth, and ultimately make an impact.