Virtual studio Yogadownload partners with electronic labels for exclusive classes
Premium yoga platform YogaDownload has announced a partnership with some of dance music's most iconic labels. Looking to expand its range of classes and programs, the virtual on-demand studio is now catering to yoga practitioners who have a passion for electronic music. Having teamed up with labels Anjunadeep, Selador and Global Underground, YogaDownload's new sub-section of classes aims to assist in advancing the fusion of yoga and pensive electronic music.
YogaDownload's extension into providing practitioners with access to curated electronic music classes has come from the high demand of its existing user base. Seeking to provide a selection of tailored programs the platform identified some key label partners that perfectly align with the ethos of YogaDownload and its users to create a first of its kind on-demand service for yoga practitioners.
Soundtracking each user's yoga practice as part of this first phase of the launch are electronic music partners:
Global Underground – One of the most iconic electronic brands and a label that label symbolises the international explosion of dance music.
Anjunadeep – Founded in 2005 by Above & Beyond and James Grant, Anjunadeep showcases the deeper side of Anjuna label family where is focuses on the finest deep melodic house and emotive electronica.
Selador Recordings – Underground imprint founded by Dave Seaman and Steve Parry showcasing the best house and melodic techno, plus all the flavours in-between.
Whether you're a beginner or pro-yogi, YogaDownload currently offers 1,700 online yoga, meditation, barre, and Pilates classes that are suitable for a variety of fitness levels. Available through a web browser mobile App, or Roku device the platform provides all users with 24/7 freedom to access their preferred class type, focus, level and length.
Through a monthly or yearly subscription model that enables users' access to the entire library of classes, programs and music, YogaDownload has also created a community of practitioners that are connected and inspired by each other. Through editorial, expert advice and technical feedback, user reviews and community retreats, the platform provides all users with a plethora of services.
According to the International Yoga Federation it is projected that there are 300 million people worldwide who practise Yoga frequently. Combined with the estimated 1.5 billion globe listeners that make electronic music the third most popular genre in the world, as a 2019 study by IMS Business reported. The new sub-section launched by YogaDownload is one that will surely appeal to not only the platform's existing user base but also new yoga practitioners.