Competition Analysis from the experts at JustifyDigital

EUROPE, U.K. - Dec. 7, 2020 - PRLog -- Competition analysis is important for any business and brand. Its where we know who is doing better and the why and how are they doing it. It is so useful to find all of their information.

Competition Analysis will show the strengths of their linkbuilding strategies, the strength of their onsite SEO and even the PPC ads they are currently using.

We can use SWAT Analysis to start with our competitor analysis.

SWOT analysis is a technique used to determine and define your Strengths, Weaknesses, Opportunities, and Threats – SWOT. Using SWOT we can identify our direct competitors and analyse their strengths whether it's their website or brand and how did they get popular or on the top of the search engine results.

So things we can analyse when researching competition analysis:

1, Content – How many pages, blog posts, informational articles do they have?  – Use Screaming Frog

2, Is the website SEO enhanced or is the website fast loading? Check the code using Structured data testing tool in the Search Console and check speed using GTMetrix.

3, Check their website authority – Use Ahrefs – Semrush – Moz

4, Get their backlink data – Use Ahrefs – Semrush – Moz

5, Analyse their Press Releases, did they use a paid service like PRWEB? or Free such as PRLOG? have they been mentioned on the news? if so who was the journalist? did they write multiple times about them? opportunity?

Read more here: https://www.justifydigital.com/marketing/competition-anal...