National Friendly steps in with urgent funds to support local schools and literacy charity, Ablaze

BRISTOL, U.K. - Dec. 3, 2020 - PRLog -- National Friendly has stepped in to support local Bristol literacy and schools charity, Ablaze, with a new fundraising campaign. Under the initiative, the insurer will contribute funds to Ablaze. It will also use its influence to urge local businesses to contribute to the charity, to help them make good significant revenue shortfalls resulting from the Covid-19 pandemic.

The charity has been a long term partner of National Friendly, in particular, working closely together on Ablaze's Reading Buddy programme at Cabot Primary School in Bristol, designed to ensure all children leaving primary school are functionally literate.

Ablaze is charity which exists to tackle inequality of opportunity for young people in Bristol and throughout the West of England. With the current restrictions in place, it cannot operate its primary Reading Buddy programme, by going into schools as normal. Consequently, vulnerable primary school children from disadvantaged backgrounds are more at risk of being left behind in literary and reading skills than ever.

Sally Melvin, CEO at Ablaze said, "Due to Covid-19, the Ablaze Reading Buddy programme is unable to operate as normal. National Friendly is supporting Ablaze Bristol through our own local fundraising, but alone this will not be enough. We need to encourage local businesses, the corporate sector and corporate donors to step forward during this vital time, as well as encourage the general public and all parents to donate to this worthy cause."

Kurtis Reece, National Friendly's PR and corporate partnerships executive points out that the education of pupils in primary schools is now under serious pressure, due to the Covid-19 pandemic.  "Poverty of opportunity will be more extreme post Covid-19 and mentoring will be vital in tackling this, which is why we are supporting Ablaze with its intervention to create an ever lasting impact on children's development."

In partnership with the schools that it supports, Ablaze and National Friendly are working hard to develop new ways of delivering learning and support to both teachers and parents using both online and digital solutions.

In particular, the charity sees a range of opportunities for the vibrant Bristol digital sector to lead through innovation and propose new solutions to address these critical issues.

Ablaze receives no statutory or government funding to support their core budget. They solely rely upon the support from schools, businesses and donations."

For more information, please visit we are encouraging businesses to #RaiseForAblaze.
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