Born Allah & Zpu-Zilla - Analog Baby (EP)

L.A. Rhyme Veteran and German Producer Unite for Collaborative EP
By: The Church of Hip Hop & Financial Prosperity
LOS ANGELES - Dec. 1, 2020 - PRLog -- Analog Baby is a reflection of the talents and passion of L.A. rap veteran Born Allah, but it's much more than that—it also captures the era of hip-hop he comes from. "I recorded on four-track recorders, reel to reel, and analog gear," he says. "I wanted to tap into that energy, feeling, and love I had for rapping when utilizing that equipment." Lucky for him, his collaborator on the project, German producer Zpu-Zilla, was crafting beats that made him feel that way.

"This is me having fun spitting again," Born says. "I'm an analog baby in a digital world." His upbeat, unfettered love for the culture comes through immediately when you hear the opening track, "Dedication." The DJ Nu-Mark-featured cut is a soulful banger anchored by Born's witty and unfettered lyricism that blends braggadocio with hilarious self-loathing about being an old head.

Born carries that energy across the entirety of Analog Baby, and he has the perfect musical partner along with him for the ride. Funny enough, it was the "Dedication" beat that inspired the West Coast emcee to rethink his retirement and work on this EP. "After we talked about it, I sent a stack of beats and Born was hyped," Zpu-Zilla recalls. "I'm so glad I could take him out of retirement for this project, and I hope it was worth it."

To say it was merely "worth it" would be a massive understatement, because Analog Baby does exactly what its creators intended and then some. There's the tongue-in-cheek hilarity of "Heterosexual Blues," the real talk of "Jabril" with Rakaa (of Dilated Peoples), and the autobiographical raps of the title track—and there's still more to uncover on here.

In an increasingly digital and cold world, hip-hop (and music in general) needs minds like Born Allah more than ever. Let's just make sure we all thank Zpu-Zilla for reminding the emcee of his importance, and for stoking that fire.

Analog Baby becomes available through all DSPs on Friday, Jan. 07 via The Church of Hip Hop & Financial Prosperity.

01. Dedication (feat. DJ Nu-Mark)
02. Brown Moses (feat. DJ Mark Luv)
03. Analog Baby
04. The Heavens
05. Heterosexual Blues
06. Jabril (Let the Horns Blow) (feat. Rakaa)

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