- Nov. 29, 2020
-- The global pandemic has hit every business sector this year. Yet one industry that has been particularly adversely hit is that of business events and trade shows with the requirement for social distancing all-but shutting down the sector, aside from the entrepreneurial few who have been able to shift events online.
But just how important is the global B2B trade show industry?
Leading supplier of promotional products, Boosters, has crunched the numbers and created an infographic highlighting how valuable the sector is and the impact it has for global business sales.
According to their research, the trade show industry is worth $34bn a year, with Messe Hannover and Messe Frankfurt proving the largest exhibition spaces in the world.
They also found that trade shows are the second-largest source of B2B revenue in the US with 81% of attendees having buying authority.
The UK Government has announced this month that large business events for up to 4,000 attendees can go ahead from December within Tier 1 & 2 zones, or up to 50% capacity.
View the Boosters trade shows infographic and full research here - https://boosters.co.uk/our-latest-news?news_id=29