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Follow on Google News | Benefits of Alternative Medicine Overshadowed by Wellness Culture GreedCAM use is growing (https://www.ncbi.nlm.nih.gov/ As practices become more mainstream, prejudice may lessen. However, with influxes of users, practices can become diluted. Wellness culture, on the surface, promotes a balanced, holistic approach to health making it the perfect proponent of CAM. But it is now associated with carefully curated, aesthetically pleasing brands. The wellness market is flooded with these celebrity-backed brands. While some may have a vested interest in the practices, there's no denying money is part of the appeal. The global wellness economy is valued at $4.5 trillion (https://globalwellnessinstitute.org/ One company that's earned a lot of attention is goop. Started in 2008 by actress Gwyneth Paltrow, the lifestyle and wellness brand is worth $250 million (https://www.nytimes.com/ Although the use of CAM has increased, there is an expanding gap (https://www.webmd.com/ Another problem: "'Sometimes Western people take what they think is something powerful used in the Indigenous world, say a plant, an herb, a tea," says Margaret P. Moss Ph.D., R.N., director of First Nations House of Learning and an associate professor in the school of nursing at the University of British Columbia, 'without taking the whole system (https://www.marieclaire.com/ CAM has real potential to help people. Those that want more autonomy or those with chronic conditions can find real relief. Furthermore, "as long as alternative treatments are used alongside conventional treatments, the majority of medical doctors (https://www.ncbi.nlm.nih.gov/ End
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