National Lacrosse League, Fanatics Enter Multi-Year E-Commerce Partnership
NLL and 14 franchises to have unified online and mobile platform for the first time in league history
The new online destination, NLLShop.com, (https://www.nllshop.com/)
"Our league and the sport of lacrosse are on a sharp growth curve. We have such a tremendous opportunity with our teams for growth in terms of online merchandise sales. Fanatics is simply the best and most innovative consumer e-commerce sports retailer in the world, and this partnership will give us a great opportunity to realize the league's potential, said NLL Commissioner Nick Sakiewicz. "We have seen the power and value of team merchandise at the local level, and this international approach gives us the ability to have a streamlined one-stop shop to offer NLL merchandise where sports fans shop online."
Through Fanatics' industry leading technology and mobile capabilities, powered by its revolutionary Cloud Commerce Platform, the new NLL online store will provide rapid navigation for fans across desktop and mobile sites, featuring hi-resolution product displays, frictionless checkout and the widest assortment of NLL merchandise for all members of the family.
"We are excited to enter into this new partnership with the National Lacrosse League. Fanatics is uniquely positioned to help the league expand its reach through an enhanced direct-to-consumer platform that will allow fans to share their pride and passion for the NLL teams and players they love," said Vicky Picca, Fanatics SVP of Business Affairs.
The partnership unifies what has been a regional approach ran by the NLL clubs for most of the league's 35-year history. While teams will retain the right to sell locally at retail brick and mortar, the complete global e-commerce business will be housed under the new NLLShop.com (https://www.nllshop.com/
The 2021 NLL season is targeted to start the weekend of April 9-11th, with a full schedule to be announced in the coming weeks.
About the National Lacrosse League
Founded in 1986, the National Lacrosse League (NLL) is the longest running and most successful professional lacrosse league, ranking third in average attendance for pro indoor sports behind only the NHL and NBA. The League is currently comprised of 14 franchises across the United States and Canada.
National Lacrosse League