NLL: Panther City Lacrosse Club Reveals Brand Identity

National Lacrosse League's (NLL) 14th franchise branding announced
FORT WORTH, Texas - Nov. 17, 2020 - PRLog -- The Panther City Lacrosse Club was announced today as the name of the National Lacrosse League's (NLL) 14th franchise by team President and CEO Greg Bibb. Playing inside the state-of-the-art Dickies Arena in Fort Worth, Texas, Panther City will begin play in November 2021 for the NLL's 2021-2022 season.

"We are excited to bring the National Lacrosse League and world-class professional lacrosse to north Texas, the great city of Fort Worth and Dickies Arena," Bibb stated. "As a Fort Worth resident, I'm proud to serve as a steward of this team, a community asset for the city and region to enjoy, support and rally around. For nearly 150 years Fort Worth has proudly owned the Panther City moniker.  By naming the team the Panther City Lacrosse Club we unabashedly lean into that history and celebrate our thriving city and the people who make the 13th largest municipality in the United States feel like the best small town in America. Today we proudly announce to the world, we are Fort Worth, we are Panther City."

Bibb was joined by Fort Worth Mayor Betsy Price, Dickies Arena President  and General Manager Matt Homan, NLL Commissioner Nick Sakiewicz, and Panther City Lacrosse General Manager and VP of Lacrosse Operations Bob Hamley for the organization's launch event where the team's name and brand were announced.

"The leadership of the Panther City Lacrosse Club took the time to uncover the right look and feel for their brand, and the result is unique and on message not just for their fans, but for all of lacrosse as well," Sakiewicz said. "This selection, and all the events surrounding it, continue to show why we as a league and Forth Worth as a city are so bullish on the team's inaugural season next year. We know this will be the model for how to launch a franchise that is reinforced with the unveiling today."

"We are thrilled Panther City Lacrosse Club, the National Lacrosse League's newest team, is calling Fort Worth and Dickies Arena home," Price said. "It makes perfect sense that the fastest growing sport in the nation would select Fort Worth, one of the fastest growing cities in the country. We look forward to cheering on Fort Worth's new home team."

"The Panther City slogan is a symbol of Fort Worth's historic aptitude for coming together, building momentum and delivering progress for the benefit of the community," Homan stated. "Dickies Arena is one of the great products of this civic pride and determination and we are pleased today to add the Panther City Lacrosse Club to this list."

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