Wolf Athletics Joins The National Lacrosse League As An Official Sponsor
Named The Official Goal, An Official Equipment Sponsor Of NLL
"We are genuinely excited to be collaborating with a company like Wolf Athletics for their professionalism, sheer drive, and engineering savvy they are bringing into the National Lacrosse League. Our goal is not only to be working with the best brands in lacrosse, which Wolf has already proven they are, but to work to advance the sport to a new level through innovation, creativity, and development,"
"There were a lot of conversations beginning last year, that have gotten us to this point that we are today in signing a comprehensive 5-year deal with the NLL," said Wolf COO, Scott Brown. "We were interested in becoming more than an equipment partner with the League, as we felt we had much more to offer in a forward-thinking collaboration, as true strategic partners. Wolf Athletics and the NLL are dedicated to making a meaningful difference to the sport as a whole, continuing to grow Lacrosse from its emerging sport status, to being widely recognized alongside the other major sports such as the NBA, NFL, NHL, and MLS in North America and Internationally, as Lacrosse has sights on the 2028 Olympic Games."
Strategic Partner - A Brand New Goal
Under this new partnership, Wolf Athletics' first major endeavor, alongside the NLL's Board of Governors and Competition Committee, league office, and individual teams and players, will be to collaborate to redesign the official game goal. This will involve significant research and development, and its introduction into the NLL is subject to Board of Governors approval. "The strategic objective for this advancement in redesigning the game goal, after decades without major advancement is multi-faceted. We will be looking to create a modern look, improve the vision for players, referees, broadcast, and fans, which creates more dynamic and exciting play, while dramatically improving game-play consistency and generating new revenue opportunities for the league," states Brian Lemon, EVP Lacrosse Operations at the NLL.