2020 National Frozen Yogurt Shop Owner Survey Reveals State of Frozen Yogurt Industry

Sponsored by the International Frozen Yogurt Association, the survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, coronavirus impact, and shop performance.
LOS ANGELES - Nov. 17, 2020 - PRLog -- International Frozen Yogurt Association (IFYA) invited frozen yogurt shop owners in the United States to take an anonymous online survey in October 2020. The annual survey included questions about operational practices, shop and owner characteristics, supplier satisfaction, concerns, outlook, and shop performance. The survey was modified to account for the coronavirus pandemic. Thirty-nine responses were received.

Froyo Shop Owner Findings

The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business. The respondents reported higher levels of concern than previous years about costs, finding employees, finding customers, etc. But the #1 concern was keeping employees and customers safe.

The impact of COVID-19 has been devastating, with almost half reporting sales are off over 50% in the first nine months of 2020 (vs. first nine months of 2019).

"Our shop owner survey provides shop owners with a sense of how they're doing compared to other shops. This year, we also captured how COVID-19 impacted our respondents. Like other foodservice establishments, the frozen yogurt industry has been dealt a serious blow. Also, most shops are self-serve, so they've had to make quite a few adjustments to continue to serve customers safely," said Susan Linton, IFYA President.

Accessing the Survey Results

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.

A limited set of results is available for IFYA members in the members only Resources section of IFYA's website.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com, for additional information.

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