Eureka Digital is signing an agreement with WHO and Egyptian MOH

The burden of tobacco consumption rates in Egypt are among the highest in the Eastern Mediterranean Region and worldwide
CAIRO - Nov. 16, 2020 - PRLog -- Eureka digital the well-known digital marketing agency focused on healthcare field has just signed an agreement with WHO and Egyptian Ministry of Health to launch one of the biggest anti-tobacco campaigns in Egypt.

The burden of tobacco consumption rates in Egypt are among the highest in the Eastern Mediterranean Region and worldwide. Recent studies showed that almost one quarter (22.8%) of Egyptians are current tobacco users and almost half the adult Egyptian population are exposed to second hand smoke at homes (48.9%). Tobacco is a well-known risk factor to major morbidities and premature death. There is conclusive evidence that smoking increases the risk for respiratory infections, weakens the immune system and is a major cause of a number of chronic health conditions, including chronic obstructive pulmonary disease, heart disease and diabetes. These factors put smokers, and in all likelihood exposure as well, at greater risk when confronted with the coronavirus (COVID-19). Besides the deleterious health consequences of tobacco consumption, the economic impact of tobacco smoking on users, families and society are devastating. The high expenditures on tobacco consumption comes at the expense of other essential needs and useful activities such as education, health, nutrition, leisure and sports among others.

The aim of the implementation of the anti-tobacco social media awareness campaign is to:

1. Increase knowledge and awareness about tobacco and its hazards.

2. Highlight relation between Tobacco and COVID-19

3. Promote cessation services, to support:

 a. Tobacco users to quit tobacco utilization

 b. Non-users to guide tobacco users to quit tobacco utilization

4. Achieve demand creation and empowerment of the general population to defend their right in having smoke-free places in Egypt whether at home, work, public places, transportation facilities.

5. Build compliance with tobacco control legislation

6. Combat the effect of tobacco industry interference.

"We at Eureka are so excited to launch this campaign in particular, because it has a philanthropic cause and we're aiming to collaborate to change lives of millions of people in Egypt (either smokers or non-smokers affected by smoking) to better ones." Said Ahmed Samy – Director of Business Development – Eureka Digital

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