The Net NG - Entertainment News
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And nowhere else is this more accurate than in entertainment and media consumption. Young Nigerians might contend with pothole-laced roads and the unenviable task of accessing potable water solely by the way of jerry cans, yet streaming music and sending voice files via Whatsapp is second nature to us. Things that seem like cutting-edge inventions in other parts of our continent only take a few weeks at most, to become commonplace here. Even those who live in remote places where roads cannot navigate know what an iPhone is.
And so, this leapfrog in technology has made entertainment content more readily accessible than it has ever been in human history. The rules have changed and in the media, gatekeepers have been replaced by smartphones and hashtags. Entertainers no longer have to go through traditional media outlets to reach their fans. In fact, technology has ensured that like goldfish, the stars have no hiding place. Even when entertainers have no wish to reach their fans during a scandal, the fans will easily drag them out into the new village squares – Twitter, Facebook and of course; Instagram.
PSquare did not need to issue a press release to announce their return (or breakup); a fifteen-second post on the 'Gram was enough. Davido did not need to issue a press release to announce the birth of his son; a 100 character Tweet was enough. In the same vein, new stars have been made, without necessarily needing a 'media push', moving from IG skits, Twitter memes and TikTok videos to bookings worldwide. You know them; you patronize them and probably have watched, or will watch a video or two from them today.