BriteCo & ASA Announce Partnership to Offer New Fundamentals of Jewelry Appraisal Course

CHICAGO - Nov. 5, 2020 - PRLog -- BriteCo ( the innovative jewelry appraisal and insurance provider and the American Society of Appraisers (, the leading professional society representing all appraisal discipline to include gems and jewelry appraisers, announced today a strategic partnership that provides BriteCo's network of more than 1800 retail jewelers with professional education opportunities through ASA's newly released virtual course entitled Fundamentals of Jewelry Appraisal.

Scheduled to debut online in early 2021, the course is designed to designed to give jewelers an opportunity to learn about the fundamentals of professional appraisals, the course will be presented virtually and will be taught by ASA-Designated Appraisers with over three decades of appraisal experience. Students will be introduced to the core competencies every appraiser needs to accurately value gems and jewelry for scheduled insurance coverage. After the course, students may also access a hands-on module showcasing BriteCo's cloud-based, online system.

Upon completion of the class, students will be provided a Certificate of Completion and will be encouraged to continue a more formal education pathway through the American Society of Appraisers. BriteCo clients will be able to note completion of this course within the Briteco system.

In addition, ASA is offering BriteCo's jeweler partners (who are not currently members of ASA) a 20% discount on the Fundamentals of Jewelry Appraisal course as well as three free months as an Ally Member of ASA.

"In the wake of the COVID-19 pandemic, retail jewelers are becoming more engaged in the digital world to attract new customers, become more efficient, and improve their appraisal skills and offerings," according to BriteCo founder and CEO Dustin Lemick. "By joining forces with ASA, we are providing jewelers a comprehensive technology tool to streamline the appraisal process and apply the professional knowledge and expertise they gain from this new ASA course."

"We're excited to be working with BriteCo, and helping retail jewelers find creative ways to improve their appraisal skills and knowledge as they leverage digital technology and education to grow their businesses," says Johnnie White, CEO of ASA. "This partnership will help provide retail jewelers with the skills and knowledge needed to understand and properly apply the principles of appraising gems and jewelry.

To learn more about the Fundamentals of Jewelry Appraisal course, please visit ASA's website or contact

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