These Boots Were Made for Marketing: The Celebrities Influencing Our Shoe Choices
Influencers achieve this authority through a large following on social media, usually on Instagram, which focuses on image sharing.
Of course, what these people influence and how much change they can affect depends on how many followers they have. You need slightly more than just a few thousand likes to arouse any real attention or change―many influencers achieve millions.
Esteemed influencers are paid by leading fashion brands to simply wear their products and share their photos. Kylie Jenner, former star of Keeping Up With The Kardashians, was reported to earn around £915k per social media post in 2019.
Focusing on shoes, we can evaluate how the social media market affects our fashion buying habits in the UK. Our research aims to find the best 'shoe-fluencer' in the country. By scouting the biggest influencers and celebrities on Instagram, we compared Google Search trends by searching for celebrity names accompanied by footwear terms including shoes, trainers, and boots.
These were the results…
The magic influence of Emma Watson
Did you know that this former Harry Potter star and women's rights activist was the most followed British woman on Instagram? Emma Watson has a heavy hand in the fashion industry, first appearing in Teen Vogue at just 15-years old in 2005.
Further to this, she was awarded the British Elle by Vivienne Westwood in 2011.
On Google, the term 'Emma Watson boots' is searched on average 210 every month.
There are a plethora of photos of Emma rocking black boots―a mix of knee-high and ankle boots, Emma is a statement of fashion.
Emma Watson's followers: 57.6 million
Page Updated Last on: Oct 21, 2020